What You Will Learn!
The term video SEO is utilized to explain optimizing video content material for search engine. The purpose when operating with video search engine optimization is to have your video content appear as high as possible upon in video search along with promoted video content such as Discovery ads which can be created in Video campaigns in AdWords.
Video search engines that crawl your site: This is the scenario where you host the video on your own site. An example of a video search engine that will crawl your site to find videos is Truveo. While this type of search engine represents a small percentage of your total market opportunity, they are still worth pursuing. They provide a variety of optimization opportunities, including:
The video file itself. This will usually accomodate a title, a description/summary, and some keywords / tags. Note that this is only useful for those video search sites, such as Truveo, that look at this data, which is currently a small percentage of the video universe. On the other hand, entering this data does not take very long.
The web page on your site where the user can access, or read about, the video. This is normal HTML we are talking about, so you can customize the content to your heart’s content. Title, keywords, meta description, and on page text, etc. Pay particular attention to the on page text as you can write a nice, keyword-rich and compelling description of the video.
Keep your video files in one directory. This makes it easier for the crawler to find them all.
Stay away from flash video players. Flash is still not search engine friendly.
Make use of a Video Sitemap. This will make it easier for the crawlers to find your videos.
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